Trends in the Summer Decorated Apparel Industry

Grand View Research market analysis report states that the global decorated apparel market size was valued at USD 25.83 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.9% from 2023 to 2030. Increasing demand for embroidery, screen printing, sublimation, and heat transfer works on clothing is driving the growth of the market around the world. The growing demand for a reflective finish in clothes has also given the potential for industry participants to flourish. Furthermore, increased demand for graphic t-shirts and other clothing due to shifting trends will boost product sales throughout the projection period. Given the growing popularity of branded clothes among customers globally, the expanding trend of luxury clothing as a status symbol among individuals is promoting the use of adorned garments.

The development of apparel is becoming more and more diversified as different cultural ideas intermingle and collide under the rapidly developing global economy and technology. Modern clothing design is increasingly pursuing personalization and specialization, insisting on people-oriented and paying more attention to people's needs. People in a dress not only show a visual effect, but reflect a life attitude, a concept of emotion, and a thought culture. Therefore, personalized and customized clothing decoration stores or modern factories have a broad market prospect. If you can learn some of the current trends will be very helpful to customer service and business profitability.
 

Styles
 

T-shirts have always been a popular item in the apparel decorating industry. As summer approaches in the northern hemisphere, apparel decorators are seeing more orders for personalized T-shirt prints. Comfortable and refreshing, t-shirt styles can fit all body types and are versatile and stylish coordinating pieces. We're seeing an overall trend in the fabrics consumers are choosing for t-shirts that are shifting from soft blends to oversized and thicker looks. Well-tailored styles and a stiff fit will make for a great pairing option. At the same time, fabrics for summer apparel need to be comfortable, breathable, and washable.

In addition to the loose t-shirt style, another more flattering, lightweight athletic t-shirt is also gaining popularity. The new crown epidemic has made people realize the importance of health, and people's lifestyles have changed as a result, with fitness and outdoor sports becoming a habit for many. Sports T-shirts with simplified designs, bright colors, and slim-fit styles are the perfect trend to pair with skinny joggers or leggings. As are garments designed by some of the most common commercial brands of sportswear.

Printed hoodies are also a popular trend. Customized hoodies that suit different consumer tastes are in high demand. These range from funky and quirky to chic and sophisticated and are available in a wide range of colors, prints, textures, and designs. More and more music artists across the globe are wearing hoodies, and this trend has been a major catalyst for the growing demand for personalized apparel embellishments for music lovers.

Color and Element
 

We're seeing bolder colors in this year's trends, especially as more and more female consumers are opting for neon, teal, pink, and even black with bold prints is making a comeback. Brilliant but not flashy colors present a rich sense of visual hierarchy, creating more pleasant and relaxed energy for the hot summer months. A youthful, bright and colorful "dopamine dressing" has become popular among young people. Another color trend that is still going strong is tie-dye. It's been around since 2020, and it's easy to sell the monochromatic or clashing color look.

Artwork inspired by the 70s and 80s is making a comeback. Smiley faces, vintage logos, and quirky and lively typographic elements, to name a few, have become big trending designs this year. Designed typography can express a wide range of emotions and attitudes, showing the creativity and personality of the designer and attracting attention. Artistic and abstract prints will also continue to be popular in 2023. This includes a variety of abstract shapes, patterns and images that can be used to create a unique effect through rich colors and lines. Prints with artistic and abstract elements can bring an artistic vibe and a sense of style. High-resolution prints and patterns are becoming increasingly popular in the decorative apparel market.
 

Printing Method
 

Due to the rapid development of computer technology, digital printing has brought complete technological innovation to the apparel decoration industry and become the main production method. Digital direct printing and transfer printing are both common printing techniques. Digital printing production realizes the production process of small batches and fast response, and the production batch is not subject to any limitation. Garment decoration producers are pursuing technological innovation while considering cost and efficiency, and production methods with stable printing and low error rate will be more popular.

For now, embroidery, screen printing and sublimation printing still occupy the main market. DTF is an emerging personalized and customized garment printing solution in recent years. Compared with screen printing, DTG and vinyl, the DTF printing production process is simple and flexible, with rich printing colors and high fineness, reducing the waste of chemicals and wastewater. More and more producers are trying the input of the program.

Intelligent and mass-production DTF printing equipment will become the development trend. Large format industrial production printers, such as Hanrun paper EVO A1200 DTF printer, realize the organic combination of customer's personalized demand and mass production, to meet the market demand of small batch and multiple varieties. It will effectively improve the DTF printing productivity and economic efficiency of medium and large enterprises. Total production will increase to meet the growing demand for DTF transfer printing. More decorative apparel companies will see the potential of dedicated DTF transfer production.

The decorated apparel industry is a fast-growing industry. Industry operators need to adjust their strategies in time to adapt to changes in the market. At the same time, brand owners need to continuously improve the quality and design of their products to meet consumers' demand for quality. Subtexile will insist on continuing technological innovation to provide customers with high-quality products, solutions and services, and help the industry develop sustainably in the direction of intelligence, high-end and green.